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Our company - or - why JawDrop Marketing?

The answer is really simple: We make sure that your message will arrive.

We can fix what is usually the biggest problem: You are unprepared to market yourself. You are communicating no message or the wrong message.

You might say: "What? I've got a great product, a great service and I let people know about it every day!" We understand. Because that is exactly the problem! You let people know about 'what you do'. Not... 'what you do... for them'!

Do you see the difference?

We would like to make an even more blunt statement: 'Nobody cares about what you do!' - "Huh?" People only care about what you do for them!

"But I need to let people know what I've got right?" Well, it depends on how....
Three examples:

• don't tell them about 'your' 4150 XZ Air Conditioning Units, tell them about how these units will change 'their' lives...

• don't tell them that 'you' are an excellent photographer, tell them about how good 'they' will look...

• don't tell them about 'your' company's great quality, service or pricing (by the way, everybody's saying that), tell them why your quality, service or pricing will make a difference to 'them'...

We all know why you didn't develop the right message yet: You're just too busy (in fact, often overwhelmed), you have other priorities, and you're smart enough to "wing it" most of the time. So what's the big deal?

The big deal is that the lack of a compelling message has a very negative effect on your bottom line. It costs you every single time you try to make an impact. We're willing to bet you could double or even triple your income in the next year if you made 'the right message' a priority. Yes, it's that important!

When you aren't presenting the right message to your audience, they won't even notice you. And when they do, you only got seconds to catch their attention. The wrong message makes you lose... time after time.

Imagine you were cast as Hamlet. "Hamlet?" Yes... Hamlet.

You were told to go home and memorize your lines and do some preparation for your role. But it was more important to go out with your friends for dinner that night.

You show up for the rehearsal the next day and when they call on you, your lack of preparation and performance is obvious. They give you another day to prepare. You memorize a few lines, but don't make a serious effort to get into the part.

How long will you have that role before they fire you? "Not long." Exactly...

The truth is, the business world is equally unforgiving. What happens is that prospective clients fire you all the time - before you even get a chance to meet them! The message you presented was unprepared, unclear and un-professional. In other words: You were trying to 'wing it' again! You opened your mouth and were mumbling the wrong words! Words that have exactly zero persuasive power. So the prospect writes you off in a nano-second. Are you prepared right now? We mean, could you give a marketing presentation right now? "Probably..." There you go... you're trying to wing it AGAIN!

With an effective marketing message, (that's telling people 'What's In It For Them') you know exactly what to say because you've practiced it, tested it and you actually know it works. You get it so down that you can say it with twenty seven subtle variations to suit every single situation. That's the way to command attention and... respect.

Just like a great (and very prepared)... Hamlet.

Your exclusive message should be present in your verbal approaches, your websites, brochures, proposals, letters, emails, faxes, presentations, radio-commercials, corporate videos, invoices, etc. Because... your message is more important than your product or service. "Really?" Really...

Yes, the message is key. And if you don't develop the right one, we're sorry to say, but you're presenting yourself as an amateur. And... prospects don't want to buy from amateurs. Do you see now that your product or service only - will get you nowhere?

So why JawDrop Marketing? As a B2B & B2C marketing communication firm, we assist clients in developing an integrated marketing strategy, the development of your marketing tools (print, audio, video, interactive and online collateral) and the execution of your campaigns.

With our team of multimedia specialists, we analyze, strategize, develop, write, design, shoot, record, edit, program, implement and activate. With only one thing in mind. "Jaw dropping results?" You've got that right!

Are you ready to do things different? Contact us.