Our strategy,
your results.
 There
are only three marketing strategies needed to grow a business:
1. Increase the number of customers
2. Increase the amount of customer sales, and
3. Increase the frequency of repurchase.
Every marketing strategy should be designed to
directly improve upon each of these three factors.
Increasing only one factor will produce only linear
business growth. Increasing all three factors will produce geometric
(multi-directional) business growth.
Marketing
Strategy #1. Increase the number of customers
Every marketing strategy should produce
new prospects who are ready, willing and able to buy your products or
services. The main purpose of a marketing strategy is to provide you with
new prospects to convert into paying customers.
Marketing
Strategy #2. Increase the amount of customer sales
Owners and managers spend most of their time operating their business
and searching for new customers. They often overlook the customers they
see regularly. Customers who aren’t continuously offered compelling
reasons to keep buying more of the same products and services from one
business will look for new reasons to buy from another.
Marketing
Strategy #3. Increase the frequency of repurchase
Repeat
business is earned by the business who gives the customer what they want.
Without having basic marketing strategies or processes for consistently
offering customers more of what they want, your repeat business will deteriorate.
Frequently communicating news and offers to past and present customers
will increase their frequency of repurchase.
There are only 3 kinds
of companies >
1.
Those who make it happen
2.
Those who watch things happen
3.
Those who wonder what happened
A
company needs to focus on its purpose and its marketing objectives in
order to plan the marketing trip and see the road clearly.
JawDrop Marketing
provides integrated marketing by conducting
research, formulating strategic marketing plans, developing branding
and corporate identities. We streamline everything towards one
goal: ROI (Return On Investment).
WHAT WE DO
* perform marketing research
* formulate strategic marketing plans
* develop brand identities
* turn strategies into marketing
communications
* produce ROI strategies
HOW WE DO IT
Phase 1 - Discovery
In order to analyze and develop a successful marketing strategy, it is
extremely important that we understand YOUR reality. Your world, your
position, your feeling about your products, your competition and
any other issues that may be critical for us to understand from
your point of view. This is a unbearable step. Before we can move into
the outside world with our research, we need to understand
the inside of your company's world from its perspective.
Phase 2 - Internal Market Analysis
In order to fully understand your company, we need to talk to a variety of people.
Influencers, customers, reps, salespeople, distributors, wholesalers, editors,
competitors and other channel sources. We do this mostly by telephone interview.
This is a very efficient way to 'get to know you'! You provide a selection
of people to interview, we find others.
Phase 3 - External Market
Analysis
JawDrop Marketing will do a complete scan of your markets, your industry,
your competitors, your potential and existing customers, and the spending
patterns associated. We will provide a report of our
findings complete with executive summary.
Phase 4 - Marketing Plan
Our marketing plan is a written document spelling out the goals, strategies,
testing and tactics that are needed to gain and or maintain a competitive
position as well as the results sought.
Phase 5 - Production
Now you need the tools. From business card to online shopping cart, we
design, implement and activate.
Phase 6 - Execution
Implementation of our marketing plan. We provide an overview
of the precise timing, details of the specific actions and the desired
outcomes.
Are you ready to do things different? Contact
us. |
